Jarno is a seasoned entrepreneur and investor with a proven track record in building and scaling high-growth e-commerce businesses. He is the founder of two of Europe’s most recognised fashion e-commerce brands — Nelly.com and NA-KD — both of which he grew into category-defining companies with significant international reach and hundreds of millions of USD in revenue. His deep, hands-on experience across the full e-commerce lifecycle, from early-stage concept to large-scale operations, gives him a unique perspective. As General Partner and Senior Advisor, Jarno brings strategic vision, operational expertise, and an extensive industry network to the founders and companies he partners with. His investment philosophy is rooted in a genuine passion for digital commerce and a commitment to backing the next generation of exceptional e-commerce brands.

Position: General Partner (since 2026)

Born: 1978

Former positions, selection: Founder & CEO Nelly.com, Founder & CEO NA-KD.com and Board Member at InterSport

Board positions: Chairman at Andy okay AB and Board Member at Jartsi Holding AB, JV Venture AB, Extendo Capital AB, among others

Shareholding: 15 544 041

Warrants: 11 550 000 (2026/2031:1) and 26 950 000 (2026/2031:2)